The Truth about Vitamin Water

I am doing this blog today because one of my dearest friends is having some health issues that she feels maybe an extra dose of vitamins couldn’t fix.

  • She has been to her primary Doctor to have blood
    work done to see if there is anything she is “lacking”.vitamin
  • She’s has been to subsequent doctors to check her thyroid.  She has confided in me she feels a lack of energy, focus and motivation.
  • She has even gone so far as to see an endocrinologist to check her hormone levels as she is in her 40s and she may be experiencing early menopause, etc.

Every Doctor she has been to and every test result she has received has come back ‘normal’.

Today she asked me if I thought maybe she was deficient on some vitamins and then asked my advice on Vitamin water.

Is Vitamin Water worth the $$?

I am not an advocate on Vitamin water and I will tell you why.  This is yet another marketing ploy by the Big corporations to follow the latest trend.

Vitamin waters have exploded in popularity in recent years, mainly by consumers who want to choose ‘healthier’ drinks.  They are cleverly marketed to go AGAINST the BAD drinks, which are sugar filled soda and juices and then steer you TOWARDS these so called healthier alternatives.

Picture someone walking into Planet Fitness with a bottle of Coke!  Now picture the same person walking in with a VITAMIN water.  The 2nd picture looks a whole lot healthier, doesn’t it?  The words VITAMIN first and foremost on the label shows the person is cognizant of what they put in their body.

But what if I told you one bottle of the brightly colored Vitamin water contains the SAME if not MORE sugar than a can of Coke?

012pic1 cokepic


Let’s break this down:



Reverse Osmosis Water, Crystalline Fructose, Citric Acid, Vegetable Juice (color), Natural Flavor, Ascorbic Acid (Vitamin C), Natural Flavor, Vitamin E Acetate, Magnesium Lactate (electrolyte), Calcium Lactate (electrolyte), Zinc Picolinate, Monopotassium Phosphate (electrolyte), Niacin (B3), Pantothenic acid (B5), Pyridoxine Hydrochloride (B6), Cyanocobalamine (B12)

Crystalline fructose is just a fancy way of saying sugar.  And it’s the SECOND ingredient which according to law they have to label ingredients in order going from MOST to LEAST.  Which means sugar is the second HIGHEST ingredient in this bottle of water.

There are 31 GRAMS of SUGAR in this Vitamin WATER Now let me ask you this … why does water need sugar to taste good???

Natural flavor – this is not on the label ONCE but TWICE!

The FDA does not require companies to disclose ingredients of color or flavor additives so long as all the chemicals in them are considered by the agency to be GRAS (generally recognized as safe) enabling companies to maintain secrecy of formulas. It also hides the fact that flavors often contain more ingredients than the foods to which they give taste.  A typical artificial strawberry flavor contains over 30 chemicals. According to manufacturer safety data sheets those chemicals cause eye irritation, corneal damage, eye burns, skin irritation, severe / permanent damage to digestive tract, gastrointestinal irritation, gastrointestinal tract burns, CNS depression, neurological effects, liver abnormalities, cardiac abnormalities, or other harm.


It doesn’t take a rocket scientist to figure out that this is purely a marketing ploy by Coca Cola, who by the way OWNS Glaceau Vitamin Water.

Big food companies are run for profit, not your health.  They answer to Wall Street not mom.  They are not out for your best interest, or mine for that matter.  They are out to make an emotional connection between YOU and the FOOD you buy.

Guilt is a huge motivator when it comes to moms (who are the primary food shoppers of the family) and what they buy.  A mom giving their thirsty 3 year old Vitamin water on the playground looks a whole lot healthier and more responsible than a can of Coke.

But is it really?

Do we really NEED vitamins in our water?  Have we suddenly become a third world country that needs fortified water?

The end result is a very slick campaign by a global giant, Coca Cola, who has convinced millions upon millions of people that a bottle of water (probably tap)with 30+ grams of GMO sugar added to it and some other chemical flavor compounds, natural flavors and some vitamins are HEALTHY for us.

Save your money!  If you feel you (or your children) are vitamin deprived then increase the natural foods that provide those vitamins.

As for water, if you find it’s a little on the boring side, add some fruit to it.  Lemons, limes, raspberries, strawberries, blueberries are all high in antioxidants and add great flavor to your water!

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  1. True. But about 35 percent of Americans are now considered medically obese. Two-thirds of Americans are overweight. Health experts & laws tend to disagree almost everything, but they all concur that added sugars play a key role in the obesity epidemic, a problem that now leads to more medical issues than smoking

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