Understanding Labels ~ Health Valley Cereal Bars

Nothing gets me going faster than food manufacturers jumping on every damn ban wagon there is to milk us out of our money!  I want you to take a look at these cereal bars from Health Valley.  I was in the supermarket today just perusing the aisles to see what’s new and I felt like label reading.  002 004

Look at how happy of themselves they are.  Low sodium, low fat, high fiber.  Even boasts the USDA Organic seal.

So why am I so mad?  I’ll give you 3 reasons.

1.  The very FIRST ingredient is organic cane juice!!  Which in English ….. is SUGAR!

According to the US Sugar Corp, “All sugar is evaporated cane juice.  They just use that for a natural sounding name for a product”.

All sugar is made by taking the liquid part of the sugarcane plant, evaporating it, then putting it in a centrifuge to separate the molasses from the sucrose.   The only difference between white sugar and cane juice is the white sugar is stripped of the molasses, while the cane juice has a little remaining.  A little deceptive?  I think so.

2.  Next problem?  The FIFTH ingredient is Natural Flavor.  For those of you who have followed this blog, you know this is one of the most disgusting terms you can find on a package.  For those of you who are unfamiliar with the term natural flavor, click here and here to see why.  But what I want to know is why is it on here TWICE???

3.  Expeller pressed Canola oil is still canola oil and if you want to know why that is THE worst thing for you on the planet, read here.

It’s a shame that these food manufacturers have to come up with fancy ways to fool the consumer.  What frustrates me is these are split second decisions we are making in the supermarket, while one child is running down the aisle and the other is past naptime.  So we just grab it.

If you’re ever in that situation I recommend going to www.Foodfacts.com.  You can just plug in the food you’re looking at right there in the aisle and they give it a letter grade based on the ingredients.

These cereal bars, by the way got an F.  Don’t buy them!


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